Mail Blasterby Apexia
Get started

Email marketing that only costs when you send.

Build campaigns, grow your list with signup forms and automate the welcome email. Then pay £1 per 1,000 emails - not a monthly fee for contacts you didn't email.

Start free See pricing
  • 100 free emails
  • No card to start
  • Unlimited contacts
£1 per 1,000 emailsTop up from £5. Credits never expire.
Unlimited contactsNo tiers, no seats. Import as many as you like.
Lands in the inboxYour own domain, DKIM-signed, bounces managed.

How it works

Three steps. No sales call.

Most people send their first campaign within half an hour of signing up.

  1. Verify your domain

    Add three DNS records and your emails are signed as you, from any address on your domain. Your first 100 emails are on us.

  2. Bring your contacts

    Upload a CSV from Mailchimp, Brevo or a spreadsheet, or put a signup form on your website. Tag and segment however you like.

  3. Top up and send

    Buy credits from £5. One credit sends one email. Schedule it, or hit the big red button.

Everything you need

The full toolkit, without the subscription.

The features you'd expect from the big names, priced by what you actually send.

A visual builder that just works

Drag in headings, text, images, buttons and columns. Start from a layout or a template you've saved. Everything renders properly in Gmail, Outlook and Apple Mail - or paste your own HTML if you'd rather.

Lists, tags & segments

Target a list, a tag, a segment like "opened in the last 90 days" - or all three - and exclude who you like.

NewsletterVIPOpened recentlyNot customers

Automations

Welcome emails, birthday messages, "joined a list", win-backs. Set it once and it runs for a credit a time.

Signs upWait 1 hourWelcome email

Signup forms

A hosted page and an embed for your site, with double opt-in and bot protection built in.

Your own domain

Verified and DKIM-signed, so mailbox providers trust it's you. Bounces and complaints handled for you.

Switching is the easy part

Bring everything over in minutes.

Paste an API key from your current tool, tick the lists you want, and your contacts, fields, tags and unsubscribes arrive in Mail Blaster. No spreadsheets, no re-importing, and nobody who opted out gets emailed again.

  • Contacts with names, phone numbers and custom fields
  • Lists and tags, kept as they were
  • Unsubscribed and bounced people stay unsubscribed
  • Your key is only used to read, then deleted
MailchimpContacts, audiences, fields
BrevoContacts, lists, fields
MailerLiteContacts, groups, fields
MailcoachContacts, email lists, fields
Any CSVExcel, Sheets, any export

Keep it clean

Stop paying to email people who never open.

On a subscription you pay for every contact, every month, whether they read you or not - and the tool has no reason to help you tidy up. Here each email is a credit, so a silent address is a cost you can see and a button you can press.

  • Inactive subscribers - never opened or clicked after N emails. Tag them, send one "still want to hear from us?", unsubscribe the rest.
  • Unconfirmed signups - resend the confirmation or clear the old ones.
  • Bounces and complaints handled for you, every time.
  • Merge the three lists that turned out to be one.

Smaller list, lower bills, and Gmail and Yahoo see a sender people actually read.

Pricing

£1 per 1,000 emails. That's the price list.

No plans, no seats, no contact limits. Buy credits when you need them and they wait until you do.

£1per 1,000 emails
  • 100 free emails when you verify your first sender
  • Credits never expire
  • Unlimited contacts, lists, forms, automations and team members
  • Unsent and unsubscribed recipients refunded automatically
  • Optional auto top-up so automations never stop

Prices exclude VAT. Each top-up carries a payment processing fee of 5.5% (minimum £0.80), shown before you pay.

See what you'd save

Subscription tools charge for the size of your list every month, whether you email it or not.

Mail Blaster£31.50one campaign a month, to everyone
Typical subscription£231a month, send or not
You save£199.50a month

Typical subscription = published entry-tier prices of the leading email tools at that list size. Mail Blaster = one campaign a month to everyone on your list at £1 per 1,000, ex VAT.

Questions

The things people ask first.

Do credits expire?
No. Buy £5 of credits today and use them next year. There's nothing to keep paying for while you're not sending.
What counts as one credit?
One email to one person. A campaign to 2,000 people uses 2,000 credits. Anyone who unsubscribed or is already on the bounce list is skipped and refunded when the campaign finishes. Test emails are free.
Do I need a card to start?
No. Verify your domain and you get 100 free emails to try everything. Add a card only when you want to top up.
Can I bring my list from Mailchimp, Brevo, MailerLite or Mailcoach?
Yes, in minutes. Paste an API key, tick the lists, and contacts, fields, tags and unsubscribes come across - anyone who opted out stays opted out. Anything else can come in as a CSV; we recognise most tools' export layouts.
Will my emails land in the inbox?
You send from your own verified domain with DKIM signing, every email carries a one-click unsubscribe, and bounces and spam complaints are handled automatically. That's what Gmail and Outlook look for. The rest is down to sending things people asked for.
Can my team use it?
Yes, at no extra cost. Invite as many people as you like as owners, admins, editors or viewers.
Is there a sending limit?
Every workspace starts with 25,000 emails a day, which covers most businesses. Need more? Ask and we'll usually raise it the same day.

Send your first campaign this afternoon.

Sign in with your Apexia account - or create one in a minute - verify your domain, and your first 100 emails are free.

Create your workspace No card needed. No subscription, ever.